ASK ME Extension
                 
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                 "AID" - Turn your Information into Action  | 
        
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                 See Extension (External link) or browse below  | 
        
Material developed by UC Davis in collaboration with over 20 partner organizations.
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Developing a program
| The "ASK ME" Framework for Extension | "TIGRS" keys for success | |
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                 A = Audience and Needs S = Solutions K = Key message M = Message form and delivery E = Evaluation 
 "ASK ME" Info sheet (UC Davis)  | 
            
                 T = Trust in the message and the messenger I = Integrated approaches Engage farmers GR = Good Recommendations Credible, Relevant (Demand-driven), Clear benefit, Testable S = “Seeing is believing” TIGRS Fact Sheet (UC Davis) | 
            
                 
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A = Audience and Needs. "Who are they? What do they need and want?"
Field Diagnostics Assessing needs - Tools to help identify problems:
 - Cereals: Maize Doctor (CIMMYT) ; Rice Doctor (IRRI) ; Wheat Doctor (CIMMYT)
 - Fruits, Nuts and Vegetables: Hort Hospital (UC Davis)
 - Soils: Soil Doctor (UC Davis)
 
- Assessing needs Fact sheet (UC Davis)
 - Needs and opportunity assessment (NOA) Fact sheet (UC Davis)
 - Gathering secondary data Fact sheet (UC Davis)
 - Crop management survey sheet (UC Davis)
 - SWOC analysis Fact sheet
 
- Choosing partners
 
Working with groups - Audience Analysis Fact sheet (UC Davis)
 - Choosing Partners Fact sheet (UC Davis and BIID)
 - Forming Workgroups Fact sheet (UC Davis)
 
- Building Trust Fact Sheet (UC Davis and Purdue)
 - Running farmer meetings Fact sheet (UC Davis)
 - Running farmer focus groups Fact sheet (UC Davis)
 - Managing (more formal) meetings Fact sheet (UC Davis)
 - Facilitation Fact sheet (UC Davis)
 - Building Consensus Fact sheet (UC Davis)
 - Conflict Resolution Fact sheet (UC Davis)
 
 
= Solutions. "What is practical and relevant to meet the needs?"
- Evaluate solutions Fact Sheet (UC Davis)
 - Recommendation Domains - helping ensure a technology fit Fact sheet (UC Davis)
 - Evaluating technology options Fact sheet or Trainer exercise (UC Davis)
 - To compile technology options on-line, see Knowledge Bank Manual (UC Davis)
 - See sample Knowledge Banks e-Afghan Ag ; Cereal knowledge Bank ;
 
K = Key message. "What do people need to know to make the change?"
- Identifying the key message Fact sheet (UC Davis)
 
M = Message form and delivery. "How can the message be best packaged and delivered?"
| Message Planning | Message delivery | 
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| Material development | |
                
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E = Evaluation. "How can each step be iomproved?"
- Evaluation overview Fact sheet (UC Davis)
 - Evaluate a training event Fact sheet (UC Davis)
 - Evaluate your material (3 considerations) Fact sheet (UC Davis)
 - Evaluate fact sheets Fact sheet (UC Davis)
 - Evaluate your Information Communication Technology (ICT) initiatives Fact sheet
 - Evaluate websites Fact sheet (UC Davis)
 
      
        


