Turning Information into Action
We all know a lot of research results don't reach the intended users. How can we improve this?
These three simple questions can help turn your information into action.
- Can people easily access my information? How can people use your information, if they don't know about it?)
- Will people be interested in my information? Or is the information more for my interests?)
- Can people easily test your information? Why should they trust it? Is it easily understandable and doable?
See below or the Fact sheet for more.
|
Step |
Primary activities |
Questions to ask |
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|---|---|---|---|
| 1. Raise awareness | Promote your information. | How do people know about your efforts and your information? | |
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2. Make your information interesting |
People care when the information is related to their interests and needs. |
Does your information respond to the needs and interests of what the target group have said they want? |
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3. Make your information "actionable" |
Use the principles of "TIGRS" T - Trust. Work to strengthen trust in you and your information. I - Integrate. Use a range of approaches to help people learn and see the benefits of the promoted technology G - Good R - Recommendation(s). Have good recommendations. Make your information so it is: Clear and concise Practical Easy to try Clearly beneficial S - Seeing is believing. As much as possible, let people see the technology and its benefits |
How can you strengthen trust in you and your information? What methods have been used to promote your message? (Make sure the messages are consistent, credible and relevant.) Could someone with the background of your target audience, understand the message, see the benefit and then easily test the information? (In essence, is the information clear and concise, practical, easy to test and clearly beneficial?) Activity - Evaluate your materials with these 3 criteria Fact sheet Can people see examples of the technology benefiting others? |